Carlos Oliveira Santos

costerra1953@gmail.com

Education
PhD in Political Science (Public Policies), New University of Lisbon.
Course of Social Marketing in Public Health, University of South Florida USA (2005);
Post-Graduation in Political Science, Political Studies Institute – Portuguese Catholic University (1998-2000);
Bachelor Degree in Portuguese Studies, Faculty of Social Sciences and Humanities – New University of Lisbon (1979-1983).

Main Areas of Research
Public Policies; Social and Behavior Change; Social Marketing; Public Marketing; Political Marketing; Marketing for Social Economy; Cultural Marketing; Marketing for Health; Enterpreneurship, Management and Marketing in Design and Architecture; Open Innovation and Education.

Professional and Academic Experience
Auxiliar Professor in Architecture Faculty of New University of Lisbon;
Independent Consultant, mainly for business edition area, of several Portuguese institutions and companies based in Portugal, as the Grupo Mota-Engil, Galp Energia, Grupo Amorim, Grupo Pestana, Coats & Clark, Fundação Cebi;
Was creative director at BIKE company (Grupo Sonae) and held various journalistic positions, in publications as Visão, Diário de Notícias (DNa), Semanário, JL-Jornal de letras, artes e ideias;
Academic Professor since 1992, (ISCTE-IUL, ISCSP, ISLA, UAL, ISCEM and Instituto Superior D. Afonso III).

Participation in Projects
Open Design Innovation Project (University of California, Berkeley, 2010);
Oscar Niemeyer 100 years Portugal (comission coordinator for the celebrations), 2007-2009;
Researcher at Administration and Public Policies Centre (ISCSP) since 2010;
Researcher of the De.:SID, FA-UTL, project of Scientific Research “Design como recurso estratégico empresarial: estudo dos impactos do Design”, April-November 2008.

Awards and Distictions
1st Prize in Journalism of the Região de Turismo do Algarve (1995).

Publications

Books
. “People’s Health and Well-being: Social Marketing in Public Policy” (Santa Cruz, California, USA, CreateSpace, 2014; forthcoming);
. “Marketing para as Organizações da Economia Social” (Lisbon, Sílabo, 2015);
. “Melhorar a Vida. Uma Guia de Marketing Social” (coordinator and co-author, with Ana Simões, Jorge Atalaia, Nuno Lopes, Anabela Maranga, Carla Gil and Sara Ribeiro; Alverca, Fundação CEBI and EQUAL, 2004; foreward by Luís Reto; editions in portuguese and french; 2nd edition, ebook, 2011; 2nd edition printed 2012);
. “Design como Recurso Estratégico Empresarial: Um Estudo dos Impactos do Design. Casos de Estudo, Indústria Transformadora Portuguesa”(co-researcher in the research group of De.:SID, editorial coordination by Luís Romão and Rita Almendra; Lisbon, Centro Editorial e de Comunicação da Faculdade de Arquitectura, 2011);
. “Design as a Company’s Strategic Resource: A Study of the Impacts of Design. Report Online Questionaire De.:SID” (co-researcher, editorial coordination by Luís Romão and Rita Almendra; Lisbon, Centro Editorial e de Comunicação da Faculdade de Arquitectura, 2011; edition in portuguese and english);
. “Olhar Niemeyer” (author and editor of the project; preface by Álvaro Siza; inclusão de textos de Bernardo Rodrigues e Raphael Iruzun Martins; Lisbon, Teorema, 2009; edition in portuguese and english);
. “O Nosso Niemeyer” (photographs by António Moutinho; Porto, Campo das Letras, 2001; 2nd Edition, Lisbon: Teorema, 2007; edition in portuguese and english);
. “A História da Obra de Regularização do Baixo Mondego. Uma Empresa é um Rio” (Lisbon, Mota-Engil, 2013; foreward by António Mota);
. “Até Onde Nos Levar o Saber. Uma História dos 40 Anos do ISCTE-IUL” (Lisbon, ISCTE-IUL, 2012; foreward by Luís Reto);
. “O Nosso Tempo. Uma História da Galp Energia” (foreward by Manuel Ferreira De Oliveira; Lisbon, Galp Energia, 2011; edition in portuguese and english);
. “Casa da Calçada. História e Vida de Um Hotel Único” (co-author, with Luísa Godinho; preface by António Mota, Manuela Mota, Teresa Mota and Paula Mota, with depoiments by António Mega Ferreira, João de Freitas, Paul-François Vranken, Jaume Tàpies, Eduard Dirk Niepoort and Pedro Barros; Amarante, Mota-Engil, 2011; edition in portuguese and english);
. “Herdade do Peral. Uma História de Oito Séculos” (foreward by Américo Amorim; Mozelos, Sociedade Agrícola do Peral, 2011; edition in portuguese, spanish and english)
. “Uma Vida Cheia. Adolfo Roque, 1934-2008” (foreward by Aníbal Cavaco Silva; Lisbon, Inapa Editions, 2009);
. “Por Todos. História da Fundação CEBI, 1968-2008” (foreward by Aníbal Cavaco Silva; Alverca do Ribatejo, Cebi, 2008);
. “Clusters Unidos pela Natureza. O Mundo do Vinho e da Cortiça” (foreward by Américo Amorim; Mozelos, Grupo Amorim, 2008; edition in portuguese, spanish, french, english, german, russian and chinese);
. “ISCTE 35 Anos” (co-organizer and editor; foreward by Luís Reto; Lisbon, ISCTE, 2007);
. “Construir uma Vida, A História de Manuel Mota e da Mota & Companhia” (foreward by António Ramalho Eanes; Lisbon, Mota-Engil, 2006);
. “Uma Linha de Vida, Os 100 anos da Coats & Clark em Portugal” (Charles Murray; Vila Nova de Gaia, Coats Portugal, 2005);
. “Amorim. História de uma Família” (foreward by Américo Amorim; Mozelos, Grupo Amorim, 2 volumes, 1997; editions in portuguese, spanish, french, english and german);
. “Hipólito José da Costa, Uma Vida Dedicada à Maçonaria” (executive editor, foreward by Fernando Lima; Lisbon, Grémio Lusitano, 2014);
. “O Livro da Cortiça” (foreward by Manuel Castelo Ramos; Lisbon, Edição do Autor, 2000);
. “US America” (photographies by Ana Branca; Lisbon, Scribas Editores, 2008);
. “Palavras Somos Nós” (foreward by Inês Pedrosa; Lisbon, Scribas Editores, 2006);
. “Anuário de Poesia de Autores Não-Publicados” (co-author by the pseudonim of Carlos d’Ó; Lisbon, Assírio & Alvim, 1984);
. “P´ra Lavras” (co-author; Azambuja, Edição dos Autores, 1982).

Recent Scientific Articles
«In Our Heart: Political Foundations of Social Marketing», Portuguese Political Science Magazine, Number 0, 2010, pp. 51-56;
«Can Toilet Paper Be Black?», Design Management Review, Vol. 20, number 2, Spring 2009, pp. 38-45; «Niemeyer e Portugal – Uma Polémica», Artitextos, Revista do Centro Editorial da Faculdade de Arquitectura da Universidade Técnica de Lisboa, nº 7, December 2008, pp. 157-174;
«O Marketing Social como Instrumento das Políticas Públicas», Revista Portuguesa e Brasileira de Gestão, number 3, July 2006, pp. 28-35;
«A Eficácia da Comunicação Pública: Por uma Perspectiva Integrada da Comunicação, do Marketing Social e das Políticas Públicas», Marketing and Communication Magazine, number 3, July 2002, pp. 51-64.

Recent Communications and Scientific Meetings
«Cognitive Policy Process Theories», VII Congress of Portuguese Association of Political Science (Coimbra, 2014);
«A National Social Marketing Strategy: A Cognitive Approach», European Social Marketing Conference (Lisbon, 2012);
«Design and Open Innovation: An Educational Approach», 6th International Congress on Design Research (Lisbon, 2011);
«Open Innovation in Education: The Open Design Innovation Project». 3rd Annual International Conference on Education and New Learning Technologies (Barcelona, 2011);
«In Our Heart, Political Foundations of Social Marketing», 2nd World Non-Profit and Social Marketing Conference (Dublin, 2011);
«Mapping the National Social Marketing Organizations: A Comparative Analysis», World Social Marketing Conference» (Brighton & Hove City, England, 2008);
«Can Toilet Paper Be Black? The Portuguese Renova Case Study», International DMI Education Conference Design Thinking: New Challenges for Designers, Managers and Organizations, Design Management Institute (Cergy-Pointoise, France, 2008);
«O Papel de Instituições Nacionais de Marketing Social nas Políticas Públicas, As Experiências do Canadá, Nova Zelândia, Estados Unidos e Inglaterra», IV Congress of the Portuguese Political Science Association (Lisbon, 2008);
«The Triangle Model, An Integrated Method of Persuasion, Regulation and Enforcement to Change Public Behaviors», 17th Conference of Social Marketing in Public Health, University of South Florida (Tampa, FL, USA, 2007).